Are you tired of so many invitations and updates on Facebook?
So take it easy, you are not a freak cause you’re not alone! Moreover, it is very likely that lately some of your closest friends are preferring to invite fellows to a party by email rather than creating an event, or that travel companies are remind you of their promotions through the same route. This trend has been recorded by studies that confirm that it is still much better email marketing than social networks.The e-mail marketing has recently increased by 60% in 2012, precisely because several studies as it recorded its effectiveness. Anyway, what is recommended is a strategy that combines both e-mail and social networking plus search engine marketing. Combining the three tools, the best results are achieved.
Here is a summary of the five conclusions made by those studies:
1. As for benefits, the duel between mail and social networking is tied, because while people and businesses still prefer the first one, companies are discovering how social networks makes them more visible, increasing their page ranking and customer client loyalty.
2. If we compare the growth in terms of preferences, despite the use of social networks is much smaller than mailing, it is rising like foam.
3. The big difference between the two strategies is how much people use them: the most popular of the network activities is sending and reading emails, with an overwhelming 94%. The use of social networking is at 64%
4. If you think your potential customers get information from social networks, then you’re right … but partly, because when they are seeking for commercial information, the email is imposed with 75% of preferences among adults (with a maximum of 4% of its competitor).
5. Finally, if we analyze the features you need to implement a marketing campaign and the possibilities of receiving information, email keeps winning.Do you have questions about who’s better? Social networking is as hot and cool, but if you want results now, email marketing is the solution!
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